Episode# 002 List Building Strategies with Rebecca Cousins
May 9, 2024
Create an Email Opt-In Your Clients Can’t Refuse Using The Secret Podcast Framework.
In this episode, Rebecca Cousins shares her journey from corporate America to successful entrepreneur, revealing how she turned a devastating layoff into an opportunity to build her dream business while staying home with her newborn. With over 20 years of experience in marketing and entrepreneurship, Rebecca Cousins specializes in helping online entrepreneurs generate leads and sales using evergreen strategies, funnels, and automations.
Listen in as we discuss the power of email list building, the importance of owning your audience, and the evolution of lead magnets in marketing. Discover how the Secret Podcast, a unique blend of podcasting and webinars, can revolutionize your lead generation and sales process, allowing you to nurture prospects and convert them into paying clients seamlessly.
Whether you're a seasoned online entrepreneur or just starting your journey, this episode is packed with valuable insights and actionable tips to take your business to the next level. Don't miss out on this enlightening conversation with Rebecca Cousins and uncover the strategies that can transform your business. To learn more about Rebecca Cousins and her transformative programs, visit: SimpleBusinessStartup.com/secret-podcast.
Get ready to unlock the secrets of successful online marketing and take your business to new heights.
Rebecca Van Diest:
Welcome, everybody, to Marketing Strategies Uncovered.
I'm your host, Rebecca Van Diest, and I am so excited to have a special guest with us today, Rebecca Cousins, from SimpleBusinessStartup. com. We're so excited to have you here. Thank you, Rebecca, for joining us.
Rebecca Cousins:
Thanks so much, Rebecca, for having me. I'm excited to be here, and can't wait to talk to you and your audience.
Rebecca Van Diest:
Something that I've seen you post a lot on social media and just what you help people in your business, you know, a lot about is email list building. And I think that's such a hot topic. But before we dive into that, can you just introduce yourself, tell us a little bit more about what you do?
Rebecca Cousins:
Sure. Absolutely. Well, like you said, my name is Rebecca Cousins. I work primarily with online entrepreneurs. So a service provider, coach, and consultant, and my specialty is helping them generate leads and sales for their businesses using evergreen strategies, funnels, and automations.
Rebecca Van Diest:
Especially like just online, right? I feel like that's really tricky for people is how can you build an online business and how do you get leads online, right?
Rebecca Cousins:
Yeah, exactly, and that's my specialty. I've been in the online space for many years. And that's really where I find that I'm able to help people the most is with their online businesses.
So whether that's somebody who used to have a brick and mortar and they're suddenly moving online or somebody who is just starting from scratch and they want to be able to work from home and reach clients throughout the world. I help them find those clients and, and generate leads and sales that way.
Rebecca Van Diest:
Awesome. And how long have you been in business and why did you get started?
Rebecca Cousins:
Oh, great question. Well, I have been an entrepreneur now for this is my 20th year. So it's been a while. I've had several businesses throughout that time, and all have been in the marketing space, except for one brief stint with an Ecommerce business that I had, but yeah, I got my start about 20 years ago.
I was at the time working as a development director for a nonprofit and I had just delivered my first son. We had just had a brand new baby and I was on maternity leave. And there was a change in leadership at the company I was working for, and they laid everybody off, including me. So I came back from attorney leave, found out the next day that I was no longer going to have a job, and was let go within two weeks.
And it was pretty devastating. I'm not going to lie. It was a pretty scary time. We definitely needed my income in order to be able to keep the lights on. I just, you know, I had a brand new baby at home and no idea how I was going to be able to take care of him. So it was pretty scary. I looked at it as, you know, just this amazing opportunity.
Once I got, you know, past all of them, the fields of losing my job, I realized, you know what, I have a lot of skills. I have a master's degree in marketing. I have a lot of experience. Prior to that job, I had worked for a big public relations firm that worked on, you know, Some pretty high profile clients, such as the got milk campaigns, Oscar Meyer, you know, pork, the other white meat, like all of those campaigns.
I had built up all of this experience and I thought, why should I go look for another job? I could actually take all of this experience that I have and just do this on my own. I could be a consultant and I can stay home with my son. So it was the moment that I realized, okay, I think I can do this. I can be an entrepreneur and I can start my own business and I'm just going to go for it. Gave myself six months while I was able to collect unemployment and just started and dove in with both feet.
My why was because I had always dreamed of being a stay-at-home mom, but it really wasn't in the cards for us financially.
So I wanted something that would be the best of both worlds. I could work and bring in an income, but still be able to stay home and be there for all of those moments. So it was an interesting time, but that's how I got started.
Rebecca Van Diest:
That's so cool. I don't know that I knew all those details before, especially with your background of working with those major companies and different things for marketing.
I think it's so cool too, that sometimes we do need that push, that life just gives us sometimes where it's just like, Oh, you're a little comfortable here. Let's just throw you out of the nest.
That opportunity to really evaluate what you want, what makes you happy, and create the life you actually want.
You have your first kid, you want to spend time with them. You don't really, you didn't really probably want to leave them in daycare anyway, so.
Rebecca Cousins:
Oh yeah. And that's the truth. That was the hardest thing. We lived in downtown Chicago. So even though the daycare was four miles from my house, I would spend 40 minutes in traffic driving over to drop him off at daycare.
He would spend 40-plus hours a week there. And then I'd pick him up by the time we got home, I'd literally have, maybe 30 minutes with him a day. It was devastating. So, when I had that layoff, even though it was terrifying, it really boiled down to, like you said, Figuring out what I truly wanted for my life and how I wanted to be present and be a mother to my children and what that looked like and figuring out how to marry the two because I do love to work and so I didn't think that I would ever truly give that up.
But I knew that I also just didn't want to be a mom who dropped her kids off and had somebody else looking after them 40 hours a week. So this really was a good push for me. It's something that I encourage any woman out there who wants to have that opportunity is look at the skills that you have because I think we so often underestimate how truly talented we are and what we could bring to the table for somebody else.
That's really how you can turn those passions and your expertise into an online business.
Rebecca Van Diest:
Absolutely. When I was still in corporate America. I had this thought how much of a better world would it be if everybody did what they loved? And so that's always inspired me. We specialize in marketing in different ways, which is why I love talking with you But it's like if we can help people with the marketing aspect then they can take what they love and make money, be successful, actually be happy, spend time with their families.
I'm excited to talk with you because I feel like we're gonna be giving people some really great information on how they can either get started or take that to the next level through email marketing.
With email marketing, most businesses know that they should have an email list, and that they should be nurturing their clients, keeping that communication open. You don't want your clients to forget about you.
You want to be checking in with them on a regular basis. But so many don't set it up or don't have a way to grab those emails.
Let's chat about online businesses since that's your specialty. What do you think are the best types of options that people should be using to grab email lists or have free offers?
Rebecca Cousins:
Great question. Well, I agree a hundred percent with you that every entrepreneur, every business, no matter whether it's online or brick-and-mortar should have an email list.
It's literally one of the most important assets you are going to have for your business. I think it's worth mentioning why that is because so many people spend a lot of time. Growing their audience on social media, right? And you build up this huge audience on social media. You spend a lot of time promoting your offers and your services on Instagram wherever you're promoting, but that's, Like building your business on rented land because you don't own those platforms.
And that's why email is so important because an email list is an asset that you actually own. So let's say for example, if Facebook goes down or Instagram goes down, which we have seen how many times this past year, right? We've seen this so often. And you have no way of contacting your audience.
But if you have an email list, you can still reach those same audience members through email. I've had so many clients who've worked with me and they've built these huge audiences on social media and then wake up one morning and their accounts have been deleted with absolutely no reason and no recourse and they have no way of contacting their audience. And it is devastating to be on, you know, on a call with A grown woman who's just bawling her eyes out because she has no way of contacting her customers and has just essentially lost thousands in revenue overnight. So build an email list.
There are so many different ways that you can start to build your email list. And one of the easiest ways is through what we call an opt-in form. And that's just a fancy marketing term for a box that takes your name and email address.
And it can be on your website. It's really just an online form. That's how you start to generate your list. But there are other ways that you can use that form and bring people into your list through what we call a lead magnet.
There's all different kinds of ways to do that. Some popular ones are eBooks, checklists, guides, webinars is one, and of course, what my favorite one is, is a secret podcast. So all different kinds of strategies that you can use to grow your email list and start to bring leads into your world.
Rebecca Van Diest:
Thank you for explaining that. Also with social media, you know, algorithms change and you might be having people see your post one day and then all of a sudden Facebook stops recommending you. So people just don't see you. You're not really on their mind anymore.
Rebecca Cousins:
Yeah. 100%. And you made such a good point a few minutes ago about, even if you're not actively selling on social media, or you're not actively selling every day in your email list, just being able to have that communication with past clients, current clients, and prospective clients so you can stay top of mind is just one more of the many reasons to have an email list.
Rebecca Van Diest:
I don't know how long we've known each other, but probably over five years now.
It's cool to see how consistent you are with email marketing. You've got your groove, and your systems in place at this point. In the past, for those different email opt-ins that you've had on your website probably over the years.
What was the worst that you've ever used? Is there anything that you were so excited about that you tried that just nobody wanted?
Rebecca Cousins:
Oh, I love this question. Yeah. Well, there's been a lot, I mean, you know, that's the thing with marketing is that you can, you know, test all these different things and some of them you think are just going to be.
Oh, like the one thing that just works so well, and then it flops for whatever reason. And I use the term flops loosely, right? I don't truly believe that anything is a failure, because I look at all of my touch points with potential clients as building blocks. So, you know, even if a certain lead magnet didn't have a real high conversion rate, or it didn't generate a lot of leads.
If somebody saw it, that's one more way that they have come into my world. That's one more piece of engagement, one more touch point that I have with a potential client. They get to know me and they start recognizing my business name and they start understanding what I do and maybe they'll come into my world.
Maybe they won't, but I don't truly look at anything as a failure. I just look at it as just another touch point. To answer your question specifically, I wrote this ebook one time because I thought, oh, that's going to be great.
That's going to be the thing that will position me as an authority. I spent months writing this ebook and put it out there. I marketed it everywhere, promoted it, and did not get anybody to sign up for it. I mean, I had a handful, but it, it, the amount of leads that it brought in versus the amount of work that I put into it definitely was not, uh, in alignment, so that was probably my worst.
Rebecca Van Diest:
Oh yeah. About five years ago, everybody thought you have to have a book to be credible. And now it's, you're kind of lucky if you write a book and somebody reads it for sure. I think people ought to think about in their industry, you know, what people need from you, but also what's easy for people to do. And for me, I think with the secret podcast, which we'll hear about more in just a minute. I'm way more likely to listen to something, even if it's a YouTube video, I'll probably listen to it more than I'll actually watch it.
People are so busy, that you have to make things easy for them. People are usually multitasking. So yeah, I'm excited to chat with you more about the secret podcast, which I know everybody's probably going to be really excited to hear even just that word secret podcast.
Can you tell us a bit more about that, what it is, and how you came up with it?
Rebecca Cousins:
Yeah. Everybody's familiar with the podcast, so it's, you know, an episode that you can listen to on any streaming service.
So Apple Podcasts, Spotify. But the Secret podcast takes that concept and kind of marries it almost with the concept of a webinar. So a webinar is a presentation where you sit down, you watch somebody present, typically like a small training with an offer at the end. And a secret podcast really marries those two ideas and does almost a webinar in an audio format.
And the reason it's secret is because you can't just log in to say, you know, your favorite podcast player and search it up and find it. It's secret because you have to opt into it through a lead form. So somebody has to give me their email address and their name in order to actually get access to the podcast.
So really what it becomes is a lead generation system and sales system for your business that is fully automated and accessible to your potential clients.
Rebecca Van Diest:
So I'm a little bit biased in that I've actually taken the course of how to create a secret podcast and I was so excited because I thought that's so cool, and it was really selling me in the best way possible.
Because all four episodes might be one to two hours long altogether, and it's like things that I wouldn't normally tell somebody in a 10-minute conversation, or I wouldn't think to tell them, you know, testimonials or different stories of successes that people have had with working with me.
And so in the secret podcast, what I really like, is you're able to really think about, okay, what are my best testimonials? You know, what are my best stories of clients' experiences that I can share? It's really cool to have something that really explains what I do and then gives people that quick win in there. So if they want to take action, they can, but they can also just listen to it and just like understand what I do.
Rebecca Cousins:
Yeah, 100%. You had talked a few minutes ago about almost like an evolution of lead magnets, right? Uh, the ebook was really popular a few years ago, and then it became, okay, well, let's shorten that, and let's only give them checklists and actionable items.
And then webinars had their moment in the spotlight, right? And now, you know, people are doing five-day challenges and things like that to try to bring people into their world, but more importantly, get them to understand what it is that they do and how they work with their clients. The thing about all of those other types of lead generation strategies or sales strategies is that they put a really heavy expectation on your clients to give up a lot of time in order to just learn about you.
You know, webinars are a great way to sell. However, They take up so much time for your clients, right? You're asking a potential client who has never encountered you to carve out 90 minutes of their day, sit in front of their computer, and go through this speech with you.
The thing that works so well with the podcast is that it takes that concept of sharing what you do with somebody, giving them a quick win, helping to overcome their objections, shift their mindsets and, you know, also teaching them something that they can implement into their business right away and get a quick win, but it does it in a way that is convenient for them.
They can pick up this podcast. They can listen to it at any time that's convenient for them, whether that's while they're at the gym or driving in their car or, you know, in the pickup line at school with their kids or walking the dog, whatever. It gives them the opportunity to take control and listen to it in a way that feels good to them and is on their own time.
So I think that's, you know, one of the many benefits of this type of lead magnet is that it removes the pressure off of your prospective clients, but gives them an opportunity to really get to know you and to see what it's like to work with you because a podcast is such an intimate environment, right?
You're like right in their ears. It's almost like you're there sitting down and having this wonderful conversation with them, but they get to decide when that conversation happens. So yeah, that's one of the many things that I love about that.
Rebecca Van Diest:
Yeah, very well said, because yeah, personally, I actually really love a webinar, but I would say nine out of ten times I miss it. I'll be like, oh, it's gonna happen at this time, and it's on my calendar, but then life happens, and if I was just able to listen to it, I'm much more likely to do it. I think that's the whole point too of a good lead magnet is people actually doing it. So yeah, I love it that you can just make it easy with a podcast.
Rebecca Cousins:
What makes the secret podcast also different is that there's this whole other level that comes into play with an email sequence that's attached to each episode.
So, you know, it's like you get one episode. So you're listening to that, and then you get an email that follows up and carves out the most important pieces of what they just learned it points them back to that episode if they missed it And it just creates this whole layered effect that hits people at different touch points.
Rebecca Van Diest:
Absolutely. Yeah. You're touching on something that I think is the hardest part about building an email list is emailing them. Right. And so building a funnel, I don't know why, but funnels have always been scary for me.
There's something about it that's really intimidating. And it just seemed like, oh, I can't even do it because I'm not going to get it right, or there's these little fear things that we do to ourselves. Do you want to talk about a little bit about the funnel process and why that's important?
Rebecca Cousins:
Well, first of all, you are not alone, Rebecca, because that is a common feeling among entrepreneurs. Probably the number one question I get from people is what is a funnel and do I need one?
And I love that because it just shows how much confusion there is over funnels. But really a funnel doesn't need to be so intimidating. It's just your customer journey. It's where somebody comes into your world, not knowing anything about you, and then each step is a piece of the funnel until they become a paying client. So it's really just the relationship journey that you're on with a potential client. And then hopefully it becomes a little less intimidating.
The Secret podcast really is the start of that journey. So when you bring somebody into your world, you're going to do it through the secret podcast, which is the lead magnet to build your email list.
But the beautiful thing about the secret podcast is it takes that up even a further notch. So you not only get somebody onto your email list, but you're able to start to nurture them through your customer journey. Each episode builds upon itself to ultimately sell an offer at the end.
So when we look at somebody who maybe has never heard of your business, they don't really know what you do. Then they come into your world, they start to get these episodes and episode one will start off with, you know, talking about a common misconception in your industry. You know, each industry has, people who believe certain things about what they do.
So let's say, for example, Rebecca, you do SEO. So you have people who come into your world who have misconceptions about SEO being really hard and complicated and, you know, something that's expensive and time-consuming, right? So in episode one, we'll start to shift those beliefs. And then episode two starts to build upon those belief shifts and give somebody a quick win so they can see, Oh, SEO isn't so hard. I can totally do this. I now know what SEO is and Rebecca is probably the perfect person to help me with this. Right. And then episode three will build upon that even further.
And it starts to talk about, you know, what it would be like to work with you. We share your framework and how you work with potential clients and how you take them through your processes. And then episode four actually ends up selling them into your offers. So what this does is that it brings somebody into the top of your funnel, essentially, who is not aware of you at all, and it helps to guide them on that customer journey, but in a way that nurtures them, it educates them.
It helps, Give them a quick win. It helps overcome objections. It sells your offers, but it does it all in a way that is automated. So most of us service providers, coaches, consultants, we'll spend a lot of time trying to acquire a lead. So we'll post on social media. We'll hop on sales calls.
We'll do all of these things that require so much time and don't offer results with a secret podcast, it does it all in one container that's completely automated. You're acquiring the new lead, and getting them on your email list. You're nurturing them through your sales process and you're keeping them nurtured through a sales sequence that ultimately sells your offers in the end.
So it truly is a complete funnel to bring somebody through a condensed buying journey.
Rebecca Van Diest:
Nice. Do you think that the secret podcast could work for both online entrepreneurs and then also potential business owners who meet with clients in person?
Rebecca Cousins:
Yeah, that's a great question. Yes, it can work for either. I primarily work with online entrepreneurs, so that's across all industries. So we're talking service providers, coaches, consultants. I've had people in all different kinds of industries who have used the secret podcast with great success.
I think that if you are somebody who does meet with clients in person, so, you know, Somebody who comes to mind would be realtors or financial advisors, you can still apply the secret podcast to your business You might just do it in a way that instead of selling an offer directly online, You might end up having them book a call with you at the end. So there can be different nuances depending on your industry and how you sell and what your offer is, but ultimately the process would still be the same.
The point that really, is important to understand is it's not something that would work for somebody who is selling, you know, tchotchkes out of their store. It's really designed for somebody who is in a service or client-based business.
Rebecca Van Diest:
That's a really good point. Yeah, if you, if you're in the business of selling yourself or you need to build that know, like, and trust factor, it's probably going to work in some way. But if you just have a gift shop down at the coast or something, you probably don't need a secret podcast.
Rebecca, how did you get started with the secret podcast?
Rebecca Cousins:
My first secret podcast that I created was a few years ago. I think it was back in 2020 when I started using it when I still had my marketing agency.
And what I found was that I was spending a lot of time getting on discovery calls. And I would hop on these calls with potential clients just to discover that they really were not a good fit. And I wanted a way that I could start to nurture people and make sure that they were going to be a good fit before we ever got on the call.
So that by the time we got on the call, it was really just a formality of saying, you know, yeah, I'm ready to work with you. I know that you're a good fit. I know what you're all about. I know what your framework is. I know how you work with clients. Let's do this. Right. And so that's really where this idea of the secret podcast came about.
I had been working with the messaging coach at the time and she was the one who actually taught me how to do this. So when I first started it, it was really just designed to replace a discovery call for me. But as I started using it and I started getting more people through it, I thought, well, I wonder why I couldn't also just use this to sell my offers.
And so I ended up reworking the podcast and Designing it in a way that was more like a webinar to sell an offer on the back end. And so how I changed it was I would have the episodes, but then we would have an email that would be attached to each of the episodes that would. You know, help further educate them on that episode, point them back to it, and continue to guide them down this customer journey.
Then I added a sales sequence on the back end of it so that it wasn't just a podcast, but then after they finished each of those four episodes, they would be put into a longer sales sequence to continue to sell my offers. And what this did was it ended up creating a whole lead generation and sales system that was fully automated.
So now as soon as somebody signs up for my email list, they're put right into this and then the whole process is hands off. So now I don't have to do sales calls. You know, I don't really have to do anything. It's just once they come in, they're exposed to my world and I'm building that like, know, and trust factor.
They're being nurtured. They have a small win. And by the end of it, they know whether or not we're a good fit to work together. And then they can just sign up for my packages or my programs right from that. It has been an evolution of it over the last couple of years, but I found that this has been just such a blessing for my business because especially as a busy mom and entrepreneur, I don't want to spend all of my days posting on social media.
You know, I didn't sign up to be an entrepreneur and to be able to stay home with my kids. Just to spend it attached to my laptop. So this whole system has really brought a lot of freedom to my business and has really helped me to be able to sell, with a lot more ease, so it's been a really good addition to my business.
Rebecca Van Diest:
So people do want to work with you. They know you're a good fit. They can just take action right there. And I love that.
Rebecca Cousins:
Yeah. A hundred percent. And then, I started teaching it. I realized, you know, if this is working for me, then who else could it work for? You know, everybody could benefit from having a sales system like this. And I was invited to be on a speaker panel about list building at a conference last year. And I had no intention of actually even sharing the strategy.
But I got up there and started talking about list building and the host had asked me, you know, just like you did, what is currently working to bring in leads and grow my email list right now? And I said, Oh, well, what's working for me right now is a secret podcast. And he's like, wait, what, what's the secret podcast?
You have to tell us about this. And so I shared my strategy and people were just going crazy over it. They had never heard of it. They were so excited. And after that conference, a handful of the people who were at that conference started implementing it into their own businesses and we're seeing just crazy results.
We're talking, you know, double leads on registration. One woman used it to sell a $10,000 package without a sales call. The host used it as a lead-up for his big launch and had a 47 percent increase in sales. So I realized, okay, I'm on to something here. Other people are seeing results with this as well.
Let me figure out how I can teach it and get it into the hands of more people. So that's when I decided to create the secret podcast formula program, which you went through in the beta round. And so here we are.
I'm so grateful too, that you decided to do that. I feel like my website is a lot more valuable because I have a really cool opt-in now. So yeah, I think that's an amazing thing.
Rebecca Van Diest:
What's the best way for people to connect with you?
Rebecca Cousins:
The best way to do that is on Instagram. That's usually where I'm hanging out and I can be found at rebeccacousins.co. Send me a DM. I would love to connect with you there. If you're interested in learning more about the Secret Podcast and finding out when we will be relaunching the program, you can go to simplebusinessstartup.com/secret-podcast. There you can download a copy of mine. It'll give you an idea of really what it's about. You can learn more about how the process works and see if it might be a good fit for you. And then that of course will put you on my email list where when the program opens up, you will be notified via email. So that's a great way to connect with me.
Rebecca Van Diest:
All right. I think this has been a really great episode. I love all the things that we covered about funnels, opt-ins, and the importance of having your own email list.
And just how it can really grow and benefit your business. Thank you so much, Rebecca, for being here and sharing your expertise with us.
Rebecca Cousins:
Oh, thanks so much for having me, Rebecca. It was such an honor to be on your podcast and I'm just so excited to be here.
Rebecca Van Diest:
Oh, absolutely. Thank you everyone for listening and I will talk to you soon.
About Rebecca Cousins:
Rebecca Cousins is the CEO and heart behind Simple Business Startup,LLC. With an entrepreneurial background spanning two decades, Rebecca recently transitioned from running a successful marketing agency for 19 years to embracing her true passion: coaching.
Today, she is dedicated to empowering women, helping them scale their service-based or coaching businesses through streamlined marketing strategies. 2023 marked Rebecca's inaugural year as a full-time coach, a year that saw her guiding over 100 women through personalized coaching, her signature group coaching program, and an exclusive membership.
Rebecca's approach is fueled by her core belief that women can have it all, a successful business and a thriving family. Why choose when you can have both and build a life you love!
Discover more about how Rebecca is changing lives and redefining success at Simple Business Startup.
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Episode Description: In this episode of Marketing Strategies Uncovered, your host Rebecca Van Diest sits down with Joaquín Herrera, the creative force behind Blazing Heart Productions. Joaquín shares his journey from a visual artist in the VHS era to a seasoned video production expert. Learn about the evolution of video marketing, the art of storytelling, and the importance of respecting your audience. Joaquín discusses his dual passions for film and martial arts, and how they intersect in his promotional work. He offers insights into creating impactful video content, emphasizing the importance of high-quality sound, brand consistency, and the intelligent use of modern technology. Discover practical tips for making clients comfortable on camera, crafting effective video marketing strategies, and the potential future trends in the industry. Whether you're a seasoned marketer or just starting, Joaquín's experiences and advice will inspire you to elevate your video marketing game. Tune in to explore the power of video in today's digital landscape and how thoughtful, creative approaches can make all the difference in your marketing success.
Episode Description: In this episode of Marketing Strategies Uncovered, your host Rebecca Van Diest sits down with Joaquín Herrera, the creative force behind Blazing Heart Productions. Joaquín shares his journey from a visual artist in the VHS era to a seasoned video production expert. Learn about the evolution of video marketing, the art of storytelling, and the importance of respecting your audience. Joaquín discusses his dual passions for film and martial arts, and how they intersect in his promotional work. He offers insights into creating impactful video content, emphasizing the importance of high-quality sound, brand consistency, and the intelligent use of modern technology. Discover practical tips for making clients comfortable on camera, crafting effective video marketing strategies, and the potential future trends in the industry. Whether you're a seasoned marketer or just starting, Joaquín's experiences and advice will inspire you to elevate your video marketing game. Tune in to explore the power of video in today's digital landscape and how thoughtful, creative approaches can make all the difference in your marketing success.
Episode Description: In this episode of Marketing Strategies Uncovered, we dive into the essentials of optimizing your website for search engines without breaking the bank. Perfect for small business owners and entrepreneurs working with limited funds. Rebecca shares four easy SEO steps you can follow every month. You can choose to implement them yourself or outsource as you can afford to. Learn how to perform effective topic research using ChatGPT, create compelling content, apply on-page SEO techniques, and get valuable backlinks. By the end of this episode, you'll have a clear, actionable plan to improve your website’s visibility and drive organic traffic. Tune in and discover how to make SEO work for you, no matter your budget!
Episode Description: Join host Rebecca Van Diest in this insightful episode of "Marketing Strategies Uncovered" as she delves into the transformative power of subscription services in businesses. Discover how adding subscription models can recession-proof your business, create recurring revenue streams, and enhance customer loyalty. Rebecca shares real-world examples, strategies, and tips on how to integrate subscription services into different industries, making it a must-listen for entrepreneurs, marketers, and business owners seeking sustainable growth. Whether you're looking to unlock new revenue streams, retain customers, or innovate your business model, this episode provides valuable insights and actionable advice to help you succeed in the subscription economy. Tune in to learn how subscriptions can be a game-changer for your business and take your marketing strategies to the next level.
In this episode, we dive into the journey of a business owner who faced challenges but ultimately found success through effective marketing strategies. We explore the importance of prioritizing marketing efforts, regardless of budget or business stage. The host shares personal experiences and tips on building a strong online presence, including SEO, website creation, social media, and email marketing. The episode emphasizes the need for consistency, goal-setting, and using tools like Google Calendar or Asana to stay organized and focused. Listeners are encouraged to assess their marketing needs, set achievable goals, and commit to consistent action to grow their businesses. Join us on Marketing Secrets Uncovered for more insights and strategies to boost your business success.